The 80/20 Rule

Having just had a bit of a discussion with a client about traffic for their site. Namely, what search terms are converting traffic, once you take out any references to the company name, I thought it an interesting topic.
You would expect any SEO campaign to focus on a core number of search terms with which to promote the site. My client has been complaining that those terms are not converting into visitors very well, that if you divide the number of visitors arriving at the site under those specific terms with the amount spent per month - it equates to a hefty CPC.
Well it does if you look at it like that :-) However what the client doesn't seem to appreciate is the other terms that are bringing in traffic to the site. You'd never expect to just see traffic to the site based solely on 5 terms for example. The Long tail principle, comes from the 80/20 rule. 20% of the traffic to your site is coming from those specific terms whilst the significant 80% is coming from related terms. The total number of low-number referred terms outnumbers the total of top 10 terms.
Once you bring in this 80%, the CPC looks alot healthier.

New Blog Setup

Well I thought it was about time i put pen to paper as it were, adding to the millions creating new blogs daily, making more noise in the blogosphere. I don't really use my website too much to market what I do, although obviously I should.... but with a blog I can do something a bit more personal and have a bit of fun with it. My posts are only gonna be short and sweet - please feel free to leave comments.

Online Marketing Basics - The Call to Action!
I was looking at a client's site today, trying to assist him convert more visitors to sales - isn't that always the idea ;-) and I'm just confounded by the obvious. The Call to Action. Surely this is a design basic, you have contact details, such as phone number and email address on each page, above the fold. It's not hard to do and makes all the difference, any visitor that is slightly inclined to contact you, will only look so far to get your details, if they have to navigate off the page they're on to do this, they have to be really keen to speak with you - therefore a high % will not bother.