It's been a long time, the spring's been and gone and now the summers' pretty much been and gone, but it's been a busy time here.
Project management work has been coming in, with our online marketing skills, especially SEO expertise, I think that we provide a good service for clients and y'know what, it's enjoyable!
Pitching for new client work, looking at how the site can be better designed for usability and adding extra functions to increase user engagement are good fun to work on, something to get the teeth into.
You can basically think of a wish list and add it all in! As long as it's backed up with rationale.
Proceeding that, having won the contract with all the marketing innovations just listed, then becoming the middleman between the client and developers is a great lesson in relationship management. But it's a satisfying job, bringing the project in on time, within budget and creating a site that both the client and it's users like. So, I say, bring 'em on!
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Thursday, 19 August 2010
Tuesday, 6 October 2009
New Blog Setup
Well I thought it was about time i put pen to paper as it were, adding to the millions creating new blogs daily, making more noise in the blogosphere. I don't really use my website too much to market what I do, although obviously I should.... but with a blog I can do something a bit more personal and have a bit of fun with it. My posts are only gonna be short and sweet - please feel free to leave comments.
Online Marketing Basics - The Call to Action!
I was looking at a client's site today, trying to assist him convert more visitors to sales - isn't that always the idea ;-) and I'm just confounded by the obvious. The Call to Action. Surely this is a design basic, you have contact details, such as phone number and email address on each page, above the fold. It's not hard to do and makes all the difference, any visitor that is slightly inclined to contact you, will only look so far to get your details, if they have to navigate off the page they're on to do this, they have to be really keen to speak with you - therefore a high % will not bother.
Online Marketing Basics - The Call to Action!
I was looking at a client's site today, trying to assist him convert more visitors to sales - isn't that always the idea ;-) and I'm just confounded by the obvious. The Call to Action. Surely this is a design basic, you have contact details, such as phone number and email address on each page, above the fold. It's not hard to do and makes all the difference, any visitor that is slightly inclined to contact you, will only look so far to get your details, if they have to navigate off the page they're on to do this, they have to be really keen to speak with you - therefore a high % will not bother.
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